A hero is no braver than an ordinary man, but he is braver five minutes longer.

quote by Ralph Waldo Emerson

No depression in Los Angeles - 1933

Depression? We have no depression in Los Angeles; but I will admit that we are having the worst boom in many years.

quote by the president of the Los Angeles Chamber of Commerce when he was asked how the depression had hit Los Angeles, January 1933

Scary questions

If my answers frighten you then you should cease asking scary questions.

quote by Jules Winnfield, Pulp Fiction

The second mouse

The early bird catches the worm, but it's the second mouse that gets the cheese.

Optimist & pessimist

The optimist proclaims that we live in the best of all possible worlds; and the pessimist fears this is true.

quote by James Branch Cabell, The Silver Stallion, 1926

Define it

You can’t improve anything if you can’t define it.

quote by Max Guinn, Deere & Co.

The art of communication

Put it before them briefly so they will read it,
clearly so they will appreciate it,
picturesquely so they will remember it
and, above all, accurately so they will be guided by its light.

quote by Joseph Pulitzer, Editor

Optimist & pessimist

Both optimists and pessimists contribute to our society.
The optimist invents the airplane and the pessimist the parachute.

quote by Gil Stern

A hammer and a nail

If all you have is a hammer in the toolbox, everything looks like a nail.

quote by Bernard Baruch

Branding / rebranding

Hanging a sign on a cow that says ‘I am a horse’ does not make it a horse.


Impossible situations

We are all faced with a series of great opportunities brilliantly disguised as impossible situations.

quote by Charles R. Swindoll, American Writer

ISO 9000

With ISO 9000 you can still have terrible processes and products.
You can certify a manufacturer that makes life jackets out of concrete…

quote by Richard Buetow, Motorola

Not enough time ?

Don't say you don't have enough time.
You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michaelangelo, Mother Teresea, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein.

Life's Little Instruction Book, compiled by H. Jackson Brown, Jr.