Complexity

Making the simple complicated is commonplace;
making the complicated simple, awesomely simple,
that's creativity…

Quote by Charles Mingus

Simplicity in measurement

Simplicity applies to measurement also. Too often we measure everything and understand nothing.

quote by Jack Welch

Problem solving

By labeling a bundle of problems with a single conceptual label, we make dealing with that problem easier - provided we're not interested in solving it.

Phrases like "urgently needed measures for combating unemployment" roll easily off the tongue if we don't have to do anything about unemployment. A simple label can't make the complex nature of a problem go away, but it can so obscure complexity that we lose sight of it. And that, of course, we find a great relief.

Dietrich Dörner, The logic of failure

Simplicity

Make things as simple as possible, but not simpler

quote by Einstein