Lite

Posted by jonathan Posted on 3:57 AM
Introducing "Lite"
The new way to spell "Light", but with 20% fewer letters

quote by Jerry Seinfeld
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A brand is a promise

Posted by jonathan Posted on 11:42 PM
A brand is a promise.
It creates expectations that the product has to deliver.

quote by Guillaume Van de Stighelen (Duval Guillaume)
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Advertising budget

Posted by jonathan Posted on 3:52 AM
I know that half of my advertising dollars are wasted ... I just don't know which half.

John Wanamaker
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Advertising job

Posted by jonathan Posted on 7:09 AM
Don't tell my mother I work in an advertising agency - she thinks I play piano in a whorehouse.

Jacques Seguela
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Creative genius

Posted by jonathan Posted on 3:34 AM
First, make yourself a reputation for being a creative genius.
Second, surround yourself with partners who are better than you are.
Third, leave them to go get on with it.

David Ogilvy
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Catalogue

Posted by jonathan Posted on 7:11 AM
If you don't find it in the index, look very carefully through the entire catalogue.

Sears, Roebuck, and Co. Consumer's Guide, 1897
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First law in advertising

Posted by jonathan Posted on 9:06 AM
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

Bill Cosby
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Advertising

Posted by jonathan Posted on 9:04 AM
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Stuart Henderson
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